BRANDS I 🖤 AND BELIEVE IN : Eavara Natural Organic Skin Care from Paradise
I’m so excited to introduce you to Eavara's natural organic skin care — a beautiful, new soulful brand straight from Hawaii. Guess what. I'm taking you to paradise! Eavara's skin-loving skin care is inspired by the lush, botanical beauty of the Hawaiian Islands. Eavara is a gentle brand with a beautiful soul. The brand was created by Samara and Tom Mitchell, a husband and wife (and Hawaiians!) with the desire to bring the purest, most effective organic and natural skin care to all of us — directly from paradise. First, the name. As a writer, the meaning of words, and names in particular, means everything to me. In Hawaiian, E-A means "life and air" — and in ancient Sanskrit VARA means "blessings or the best and most excellent." I love that.
Beyond the inspiration and allure inherent to tropical Hawaii (one of the most magnificent places I've ever been in the world was the top of Haleakalā on the island of Maui!) — the ingredients are what truly matters. Eavara's high-quality, well-formulated moisturizers, serums, cleanser and mask are infused with organic, natural, eco-ingredients like the botanical extracts and non-fragrant plant oils that have been hand selected from Eavara's native Hawaii, the South Pacific region — and around the world. Each formula is steeped in the familiar emollient and humectant moisturizers and antioxidants you'd expect from a natural skincare product — think avocado oil, jojoba oil, shea butter and green tea extract.
But, what intrigues me — and what sets Eavara apart — are ingredients like tamanu oil, native to Polynesia, that we don't see in skin care very much at all. Extracted from the tamanu flower, the oil possesses powerful anti-inflammatory, anti-microbial and antioxidant benefits on skin. And, organic kukui nut oil is such an iconic, indigenous Hawaiian ingredient that it has its very own website! How many ingredients have their own website? Okay, so avocados from Mexico get their own Super Bowl commercials, but we already know and love avocados.
Kukui nuts deserve some love, too. Renowned for its ability to soothe and heal skin that's been exposed to tropical elements like wind, salt water, and of course, the sun, kukui nut oil is an effective natural moisturizer extracted from the kukui nut tree (aka candlenut) and rich in essential fatty acids, vitamins, and antioxidants that help protect, soothe, and heal irritated skin.
But what about the products?
Well, I'm infatuated with one Eavara product in particular. It's the Pure Paradise Anti-Aging Eye Serum. Rich in organic non-fragrant plant oils, it’s super lightweight and silky — and (thank you Tom and Samara!) is contained in an airless pump as all serious anti-aging products should be. The last thing you’d want in a jar is an eye cream! The second you open the lid, the potent antioxidants and most efficacious anti-aging ingredients begin to degrade until the formula is nothing more than a basic moisturizer. Get into the habit, as I have, of eschewing eye creams in jars and pots. Beyond the miraculous packaging, the Eavara eye serum is a near perfect formula, with aloe, jojoba oil, shea butter, vitamin E and calendula all right at the top of the ingredient list. There is no more delicate skin than the skin around your eyes and there are so many gently soothing, nourishing, skin-replenishing non-fragrant plant oils in the formula that I can’t name them all. Just know I’m in love with this eye serum. I know because I look forward to patting it on every night.
You probably know I'm the mask king! I couldn't wait to get Eavara's Volcanic Mineral Mud Mask on my face. And I certainly didn't need any arm twisting to stop what I was doing and grab my fave masking brush from The Body Shop! I'm not gonna lie, they got me at volcano. But Eavara didn't stop at the volcano's edge!
This is how they describe Volcanic Mineral Mud Mask:
"A unique blend of deep healing and nutrient-dense mineral ingredients will exfoliate dead skin cells, reduce the size of your pores, stimulate blood flow, and encourage the growth of new skin cells."
Like all of Eavara's formulas, the Volcanic Mineral Mud Mask is packed with indigenous organic and natural ingredients from the islands. But about that volcanic ash. I was expecting this to smell burnt — or at the least earthy. It doesn't. Not even close. I obsessed over the smell until I finally made peace with the idea that it smells like Jolly Ranchers! Which makes no sense at all since it's key actives are green clay and bentonite clay "made from the healing ashes of volcanoes"!
Volcanic Mineral Mud Mask is one of the lightest and creamiest mud masks I've tried. But unlike most mask treatments of the mud variety, it's not filled with drying, damaging denatured alcohol. For some reason, clay masks are always formulated with alcohol. It must be in the Clay Mask 101 formulation manual. In addition to the bentonite and green clays in this formula, it also contains kaolin — a very common clay in mud masks (also in the manual). But that's where the similarities end and where Eavara went rogue. Eavara's Volcanic Mineral Mud Mask is loaded with nourishing oils and skin replenishers like shea butter, sunflower seed oil and algae extract. I would have been content enough with that mix. But perhaps most interesting of all are the number of natural exfoliating AHAs it contains — among them glycolic acid, lactic acid, citric acid, mandolic acid and malic acid. Come on, for an all-natural formula, this is a really effective, well made treatment!
With their superb organic and natural formulas, devoid of the irritating fragrant plant oils common to natural skin care, it's no surprise that Eavara received the American Choice Award for "The Best Anti-Aging Skin Care Line". Coupled with the brand's pledge that all Eavara's products are free of parabens, sodium lauryl sulfates, harsh chemicals, and are 100% cruelty-free, I'm so excited to discover the brand and to be able to share this little slice of paradise.
From Eavara: "We back our anti-aging organic and natural skin care products with a “Forever” Guarantee. We are also committed to creating a Better World through our humanitarian affiliation with this amazing charity, started by 3 children who are now impacting the world. Every purchase from Eavara supports “Dream of a Better World.” This worthy cause was co-founded by three children who had a desire to help other kids and make the world a better place. They have raised money to promote the understanding that you are never too young or too old to make a difference in the world."